The Royal Albert Memorial Museum (RAMM) is Exeter’s largest museum and art gallery, holding significant and diverse collections in areas such as zoology, anthropology, fine art, local and overseas archeology and geology. RAMM has over one million objects, of which only a small percentage are on permanent public display. In 2007 the museum underwent a major £24 million redevelopment, re-opening in late 2011 and has since won over a dozen awards, including “Museum of the Year” by The Art Fund Charity in 2012.
Industry: Leisure & Tourism, Education
The Excite team came up with a creative brief to produce a walkthrough video that could be used as an introduction to the museum to potential visitors. The video would not use any text or voiceover, but required a visual narrative to show the journey through the museum through the eyes of a child. The video needed to utilise conceptual storytelling to show how the experience of visiting the museum stimulates the imagination and allows visitors a glimpse of another time and place.
How did Excite Help?
Ambient light in many museum spaces is low in order to protect exhibits from light damage. To mitigate this our team designed and built some innovative filming equipment in order to elevate the light in the video. Visual effects were added in post-production, including animations of some of the exhibits ‘coming to life’.
Services: Storyboard Proposal, Video Production, Visual Effects / Animation, Video Editing
What the client said
I’m happy to say we have really enjoyed working with Excite and are very pleased with the end products. The professionalism of the team in working with staff and filling the diverse briefs we gave them was excellent. We look forward to our next joint production!